Who we are
At Money Forward Partners, we’re passionate about advancing the accounting profession.
As AI and technology reshape the industry, we believe the future belongs to firms that can combine deep client relationships with cutting-edge productivity.
Backed by Money Forward Group, our mission is to bring together the best of both worlds—human connection and smart automation—to redefine how accounting firms operate.
Let’s work together to strengthen your client relationships, boost efficiency, and move your firm forward.
Best of the both worlds
People First, Always
Accounting is ultimately a people business—built on trust, relationships, and human insight. While AI and technology can enhance our services, they will never replace the connection we have with our clients or the care we extend to our team. At Platform, we prioritize our people—both clients and employees—because great relationships drive great results.
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Empowered by Technology
We believe technology should elevate—not replace—the human touch. That’s why we embrace innovation that helps our teams work smarter, respond faster, and deliver greater value to clients. From automation to advanced analytics, we invest in tools that streamline workflows and enhance decision-making—freeing up our people to focus on what matters most: building meaningful relationships and delivering exceptional service.
About Money Forward Group
Money Forward, Inc. is a leading fintech and SaaS company in Japan, serving over 12 million individual users and more than 4,600 accounting and labor law firms. Founded in 2012 and listed on the Tokyo Stock Exchange (TSE: 3994), the company offers a suite of cloud-based solutions for both individuals and businesses. Its products include personal finance tools like Money Forward ME for household budgeting, as well as Money Forward Cloud—a comprehensive back-office platform covering accounting, payroll, invoicing, expense management, and HR. Widely recognized for its innovation, Money Forward plays a key role in digitizing and automating financial operations across Japan.
Meet the Team
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Sandy Kimura
CEO / Partner
Started his career at Sony Corporation, and also lead global expansion and operations for Japanese IT conglomerate Rakuten for over 10 years before joining Money Forward Inc. Has been keeping his wife’s C Corp business’s bookkeeping for nearly a decade using QBO. -
Seth Gittlitz
COO / Partner
Entrepreneurial and hands-on financial operations executive with demonstrated turnaround expertise in retail, hair salons, hospitality, real estate & travel. -
Erik Ford
External Advisor
Erik brings over 15 years of experience in private equity and venture capital, with expertise in technology investments and strategic growth initiatives. He has played a strategic advisor role for Money Forward for multiple years.